The Fit Fab Co was born out of a personal journey — the kind that’s messy, beautiful, exhausting, and empowering all at once.

As two women at different stages of our lives, we often found ourselves juggling motherhood, careers, self-care (if there was time), while having a strong desire to stay active and strong. But every time we searched for tools to support our health and fitness journey, they either didn’t work, didn’t last, or simply didn’t feel like they were truly made for women like us.

So, we decided to change that.

We started The Fit Fab Co with one goal: to create a space where wellness feels achievable, not overwhelming. Where fitness gear fits into your real routine — the kind with early mornings, busy days, and unpredictable schedules.

Every product we offer is thoughtfully chosen to be functional, safe, and built to keep up with women who do it all — whether you're squeezing in yoga during nap time or winding down to recover after a long day. Our collections go beyond fitness — they’re about feeling good, showing up for yourself, and building strength - inside and out that truly lasts.

This isn’t just a store. It’s a community created for you  — strong, busy, evolving — and worthy of support every step of the way.

Poonam Ramchandani & Aanal Mehta
Fellow Fitness Enthusiasts